Cascaid integrated into The Good Agency

first_img Tagged with: Consulting & Agencies The Good Agency Fundraising and direct marketing agency Cascaid is now fully integrated into The Good Agency and will no longer use the Cascaid brand. The merger process began earlier this year and there have been “no changes in personnel or client accounts.”The Good Agency works with businesses, government, trade unions and charities, and specialises in marketing communications that “maximise the benefit of an organisations’ social, ethical and environmental values”.Its client portfolio includes Durex, Mars, New Look, Wrigley’s, Unison, Johnson & Johnson, wood for good, Forum for the Future and the Environment Trust, RSPB, NSPCC, Cancer Research UK, Christian Aid, Arthritis Care, WSPA, ActionAid and MNDA.Cascaid’s managing director Alan Clayton is now a member of The Good Agency board. He said: “This is the final and logical step of the merger and it follows six months of successfully working together, pooling our expertise and skills to form what has become an incredibly powerful agency offering.“While we are naturally sorry to lose the name which has meant so much to us and to our clients over the last decade we are absolutely confident that The Good Agency will take forward and further develop the strong ethos on which the Cascaid brand name was built.”www.thegoodagency.co.uk AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Advertisement  76 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 2 September 2008 | News Cascaid integrated into The Good Agency  75 total views,  1 views todaylast_img read more